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Segredo Madison innovates in the US

Since Secredo Madison opened a few days ago, it has been innovating in Madison, with new entertainment options. The atmosphere balances modernity with retro-chic design, offering several promising novelties.

In addition to providing a creative and diverse menu of food and cocktails, with restaurant and four bars, Secredo Madison also has a variety of games: iJump, iFlip, and Nintendo Wii video games. However, the big news for the American public is the new concept Boutique Bowling (http://en.wikipedia.org/wiki/Boutique_bowling).

In the new concept Boutique Bowling, the lanes are fun-sized, a little shorter than the official measures to maximize the fun. At Segredo Madison, the Imply® Bowling Café lanes have giant HD projection screens that maximize the entertainment in a lounge environment, upscale, comfortable and attractive. According to Segredo Madison's owner, Michael Hierl, "our customers in Madison really love the beautiful Imply bowling & games".

Take a look at some photos:

Source:
http://www.dailycardinal.com/restaurant-and-boutique-bowling-alley-segredo-opens-replaces-madison-avenue-1.1076957
http://badgerherald.com/news/2010/01/17/segredo_brings_bouti.php
http://www.isthmus.com/daily/article.php?article=27943
http://www.avclub.com/madison/articles/in-search-of-the-american-dream-at-segredo,37172/