Imply® SIGA integrates a pioneering system of inteligent tickets interconnected by management softwares, which provide the complete monitoring of ticket sales and high volumes of access through an innovative technology. It is the ideal system for clubs, leisure areas, car parks, entertainment parks, stadiums, hotels, passenger stations, or large events, with high security level.
"Imply® SIGA is a fast, dynamic, simple and reliable sollution. It offers everything we could want in a smart solution for remote ticket sales and access management for our stadium." Gremio FBPA
Sells tickets directly through the Internet, without lines or exchanging receipts. The tickets can also be sold in registered sale points, by telephone through Call Centers, and in self-service kiosks, with total integration to the system.
Provides fast and safe access: payment confirmation, ticket delivery, and immediate event access, with redirection of gates according to dynamic flow volumes.
High performance in response time for entrance release (<0,1 seconds) and turnstile inflow: speed of access, shorter queues and more comfort for the clients. The events are quickly and effectively crowded without delay, with fast and accurate processing of high volumes of access.
Integrated compatibility for different ticket technologies (bar code, smartcard, RFID specific technologies, iris and fingerprint recognition, among others).
Integrated solutions for access managements in all gates, allowsing to organize different events, such as games or shows through the same system.
Innovate and increase your revenues with advance tickets for entire seasons or championships.
The system controls access of differentiated tickets (elderly, children, students, etc) and for specific areas (cabins, chairs, bleachers, etc.). So people are happy to find their seats always available.
Graphics and monitoring reports of all access and gates to the stadium in real time from a control room located inside the building/stadium.
More security with the registration of all users and several tracking resources that allow to detect and avoid fraud attempts.
Business Intelligence System (BIS): generates management graphics and reports for financial analysis and provide support for planning actions, marketing and business analysis.
CRM Solutions: identify the profile and behavior of customers, in order to create relationship management actions and direct marketing for specific customer profiles. Allows to send newsletters and direct mail.
A SUCCESSFUL CASE: IMPLY® SIGA AT THE OLYMPIC STADIUM - PORTO ALEGRE/BRAZIL
The partnership between Gremio and Imply® is a successful case. With the ease of access of fans to the stadium, the club's results have increased. Since the implementation of SIGA in the Olympic Stadium in July 2007, the following results were achieved:
The number of access attempts with disabled cards has been reduced from an average of 1.5 thousand to 5 attempts per game.
The average attendance in 2008 grew 39% compared to 2007. The number of Gremio fans in the Olympic Stadium rose from 24,267 to 33,747. For payers, the increase represented 62.7%.
Gremio was one of the clubs with highest average attendance in their stadium in the 2008 Brazilian Championship, averaging 31,725 people per game, according to CBF.
The average revenue, which in 2007 was R$176 thousand, in 2008 was R$ 402 thousand, with the impressive growth of 128%. For this, the price of tickets has not changed.
From 2007 to 2008 there was an increase of 172% in the sale of central seats. For the side chairs, the increase was 130% with fans in general, and the associatesexpanded their presence in 343% for the central seats and 161% for side seats.
Relying only on the 2007 Brazilian Championship, in 19 games were sold 29,841 seats, while in 2008, based on 18 games were 78,916 seats sold, an increase of 164%.
In the Gremio x Caracas game by the Libertadores Cup, on June 17th 2009, the online ticket sales hit a record, representing 34.1% of total sales.
Guilherme de Oliveira, trader, lives in the countryside, and prefered the comfort and convenience of buying his ticket online. "It was very easy. I'm happy I could get rid of the brokers."
Marco Antonio Fisch, systems analyst, preferred the Internet to avoid long lines and approved the on line purchase. "First the smart card has made the purchase easier, now that all fans can buy it, it's so much easier and faster."
Marco Aurelio Klein, from the blog Peace in Sports (paznoesporte.zip.net) also approved the SIGA: "I was very impressed with the practice of an access management to benefit the prevention and comfort of the fans."